About Non Conflict Diamonds And Precious Stone Branding.
All the remarks shared with you at this time stem from my obsession with both issues: Diamond Brands and Non-conflict diamonds. The connection between lab grown diamonds and diamond branding is subtle. Blood-free diamonds are used over and over again & interchangeably with lab grown diamonds.
The emergence of conflict-free diamonds has to do, other than the harsh and actual reality, with their exposure in the picture "blood diamonds", starring Leonardo di Caprio. The word blood diamond refers to diamonds that are traded unlawfully, smuggled that is, and extracted all the way through, almost slave-labour, from African countries mines. In the case of blood diamonds, their proceeds are used, in addition to all extra evil aspects, to finance war and for armaments for militaristic parties in Africa, many using also kid troopers to boot…
The reality about blood diamonds are by now quite familiar to some, if not many, who are in the market for diamonds. Confusion amongst diamond business is rife: what is a "fine diamond brand"… Are there diamond brands at all? What ARE diamond brands? Which ones are good? Which one pursue ethical rules and are, therefore "ethical diamonds". "Which diamond brand names are clean diamonds, for that matter, eco-friendly diamonds… One easy solution in attempting to focus on ethical diamonds, on diamonds of clear and clean origin is to focus on Canadian Diamonds, Canadian origin diamonds, that is.
When learning the subject matter of blood free diamonds and Canadian Diamonds at times "brand names" emerge all the way through the exploration. What do those names stand for? Is there a authentic difference between one brand of Canadian diamonds and another brand of Canadian source diamonds?
Unlike nearly everyone items of style and luxury, high quality diamonds are reasonably indistinguishable with each other, all thriving to attain the high point of top cut excellence, remarkable Clarity & Color, yet, of the similar design: identical number of facets of the same configuration, no feature to differentiate them amongst the "brand names", no additional pocket, stitch or overall design, no other aroma as amongst luxury fragrances-they are, in a word, similar. High quality diamonds being virtually identical.
Anyway, the famous global conglomerate "De-Beers", the monopoly holder on the supply of expensive diamonds of days past, has been trying to "brand" its diamonds also on a retail level, under its appropriate name, and for a hefty premium. De Beers hard work of branding are bound to fail as not only will it not correlate in the mind of individuals with moral methods (many would dispute that its methods are anything but it), but, moreover, why pay a premium for a diamond of doubtful origin and ethical kind, if identical in all relevant aspects to, well, ANY other fine cut precious stone?
The matter of branding diamonds gets pretty tricky: how do you differentiate objects that by meaning thrive to be identical, that is being of ideal cut proportions, etc.? Attempted options consisted generally of name variation…. This is akin of, frankly, knock-offs… As is someone recreates Levi's Jeans but names it instead Johny's (or even… Channel's…) and expected it to grab and fetch a premium too…
A different solution is to call attention to their moral nature, their clean origin, being conflict free diamonds etc. I discovered that Igloo diamonds managed to almost create a fresh, if not revolutionary diamond product, a novel precious stone model. While being evidently of blood free diamond nature and nonconflict origin (they are Canadian Diamonds), they also, clear a plot within… a minefield in Angola through an intercontinental organization. By doing so, each diamond is more than itself, so to speak… It is a crystal - and a plot of terrain cleared of all landmine… And I really wish thse guys best of luck with their job. Keep on bringing goodness to this world, my friends!